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Are human resource skills and social media skills trumping practice organization as must-have skills for veterinary practice managers? A new survey conducted by the Veterinary Hospital Managers Association (VHMA), says yes! The survey evaluated the relevance and importance of skills in five areas. The VHMA’s certification body will use the findings to update its Certified Veterinary Practice Manager’s (CVPM) certification exam. But practice managers and owners will find the results useful in preparing and responding to changing demands on the practice manager’s position.
The online task survey was mailed to all current CVPMs and members of the VHMA. It consisted of 60 task statements that covered five job domains, which included:
• Human Resources
• Law and Ethics
• Marketing and Public Relations
• Finance and Accounting
• Organization of the Practice
Respondents were asked to indicate how frequently they performed tasks within the domains and to assess the importance of each task to their job performance. The return rate was 17 percent and 226 responses were received.